If you've ever read our blog or watched our WordStream Weekly videos , you know we've talked a lot about shopping features over the cell phone number list past six months or so. But whether it's Instagram abandoning Instagram Stories shopping or Google running shoppable image ads, no shopping-related ad has quite matched the cell phone number list buzz generated by Google this summer when introducing from Smart Shopping to Google Marketing Live . With the season finally rolling around and the holidays upon us, there's no better time to explore Smart Shopping as a strategy and see if you can convert some cell phone number list of that good old seasonal fad into revenue for your business.
What is Google Smart Shopping?
Smart Shopping is one of Google's newest campaign types. It uses machine learning to not only reduce the cell phone number list of man-hours needed to optimize campaigns, but also to do more with those hours. Advertisers simply enter their campaign objective and budget and Smart Shopping takes care of the cell phone number list rest with automatic bidding and ad placements. As such, Smart Shopping ads are tailor-made for vendors with smaller budgets and less time cell phone number list to manage them strategically .
Smart Shopping pulls the cell phone number list product creative from the existing product feed in your Google Merchant Center account, which, if you're running standard Shopping campaigns, is already associated with your cell phone number list Google Ads account. Like responsive ads on the Search Network , Smart Shopping uses machine learning to deliver the most relevant combinations of your cell phone number list visuals and text to prospects on Search, Display Network, YouTube, and Gmail. According to Google, the optimization process of producing ads with the highest possible conversion value takes about 15 days.